Fly High with Sti College Angeles

aviate High with STI College apotheosises A. INTRODUCTION July 11, 2012 1015 A. M (1st Semester of S. Y 2012-2013) It is her second hebdomad in her sunrise(prenominal) job as a accentuateeting officer Ms. Eleanor Pineda is very enthusiastic opus checking the STI College Angeles Strategic Plans for 2012. It has been viii (8) forms that STI College Angeles is not achieving the intercommunicate number of out addition stratum disciples that must be inscribeed each civilise year, not to mention that the shortage is majority fractional of what is projected. This is alarming Madam. Eleanor Pineda That is correct and it is disturbing in our end. We afford been working it out to hit and surpassed either years projection, however the competition with all the colleges and universities much(prenominal) or less(prenominal) Angeles urban center makes the competition stiffer. As you bunghole ob lot, we atomic number 18 placed in a foodstuff virginal with lots of tertia ry informs which also offers diverse courses. Ms. Rowena T. Selom, administrator STI College Angeles. This discharge definitely serve as a challenge to you Eleanor as a bleakly hire Marketing incumbent.You will be in-charge in ab initio encouraging fresh graduates of secondary level to be part of our nurture, and promoting our identity deep down the circle of Pampanga. My dexterity can be of befriend in inner(a) marketing, for we make sure that all professors and instructors atomic number 18 suitable and come upon all the requirements as label by CHED and TESDA. This is to ensure that quality gentility is being disposed to our pupils. Mrs. Avelina A. Pena, academic Head STI College Angeles. Thank you Madam, I will surely be implying helpful hands for me to bechance the projection of the school. Eleanor Pineda Competition stops stiffer, The urban center College of Angeles will mother virtuoso of our greatest concerns, since according to the vernals I know heard, the construction of its construction (class room and laboratories) will be fully utilized by second semester of this school year. It might even compete well with sanctum sanctorum Angel University and Angeles University Foundation, beca handling hearsays is that it will offer affordable reading fees alike all other government initiated colleges. Indeed, we should interpret that scenario as well. Mary Ann Canlas, Finance managing director. A twinkling of silence engrossed the room Oh.. before I forget, I would like to remind you that our monthly get together for July will be on Friday next week (July 20, 2012) together with our Pre slopent, Mr. Condrado M. Dayrit. Eleanor please continue looking at the concerns we give on falling to achieve our projected number of youthful students each year. Kindly hammer ideas and recommendations that would help STI College Angeles sustain its existence, profitably. Ill give my crush Madam, and pay only the best. , this statement was followed by a confident smile and a wink. Everyone separated thoroughfare and work accordingly B. COMPANY BACKGROUND SYLLABUS, Inc. cathode-ray oscilloscope SYLLABUS, INC. (Symbol Sciences Languages and Laboratories for Business, Incorporation) was established with the purpose of bringing to the country side the fast emerging instruction technology. The comp any believed that done applied science the Filipino youth can turn truly globally competitive.Sharing the equivalent vision for the Filipino youth, thru dealership agreement with Systems Technology play (STI) the root STI school in Pampanga was opened. In February 12, 1987 at Evangelista Bldg. , macintosh Arthur Hiway, Angeles City (now located at Agsons Bldg. , mackintosh Arthur Hiway Balibago, Angeles City). Through the constant change in the labor STI diversified its crop slowly integrated itself into learning persistence as a school that bequeaths unbounded career opportunities finished ICT- enhance, non-IT programs such as the B.S in Business Administration and BS in Hotel restaurant and focussing. STI College Angeles branch was the pioneer immunity of SYLLABUS, Inc. , and because of the passion of Mr. Condrado M. Dayrit to infinitely be a channel of quality bringing up he later on judged to exemption other STI College sites STI College San Fernando (1988), STI College Nueva Ecija (1991) and STI College Guagua (1998). Unfortunately, because of sparing crisis and downturns STI College Guagua and Nueva Ecija were closed, leaving San Fernando and Angeles in its existence. STI San Fernando is located at 2/F Titas Bldg. Gapan-Olongapo Road, City of San Fernando (Capital), Pampanga and is label as the main branch of STI College under the franchise of SYLLABUS. SYLLABUS, Inc. Vision and armorial bearing Vision Statement To be a world-class institution primarily occupied in education and training offering a wide range of technology based courses. Mission Statement SY LLABUS, Inc. exists primarily for bringing high quality, technology based education and training to areas outside the thermionic valve Manila in edict to assist in the process of countryside ontogeny and de-urbanization.It is also the purpose of SYLLABUS, Inc. to undertake its resources of people, money, technology and management know how in order to establish upstream and downstream enterprises and subsidiaries that will infinitely provide opportunities for the companys own graduates, faculty, round and the community at blown-up. STI COLLEGE.. A Taste of accounting It all first baseed when quartette visionaries conceptualized setting up a training center to fill very limited manpower needs. It was in the early 80s when disdainfulo C. Lagman, Herman T. Gamboa, Benjamin A. Santos, and Edgar H.Sarte quaternion entrepreneurs and friends came together to set up Systems Technology Institute, a training center that delivers basic programming education to professionals and stu dents who want to learn this new skill. Lagman, Gamboa, and Sarte were all to a great extent involved in the growing computing device industry, while Santos just retired from his IT position in a pharmaceutical company. Sartes software endure, Systems Resources Incorporated (SRI), kept losing programmers and analysts to jobs abroad. Programmers and analysts were a rare breed then, with only a a couple of(prenominal) training centers offering courses on computer programming. in that respect was derive need to find and hire people for SRI, and finish the need of a growing business industry that was migrating to automated or computerized business processes. The founders transformed the line into an opportunity. Systems Technology Institutes name came from unfathomable brainstorming sessions among the founders, perhaps from Sartes penchant for three-letter acronyms from the companies he managed at the time. The first two schools were inaugurated on August 21, 2983 in Buendia, M akati and in Espana, Manila and offered basic computer programming courses.With a unique and superior return on their hands, it was not difficult to expand the franchise through the founders business contacts. A year after the first two schools opened, the franchise grew to include STI Binondo, Cubao, and Taft. A unique value proposition spelled the difference for the STI imperfection then First Well Tech You, Then Well absorb You. Through its unique Guaranteed Hire Program (GHP), all restricted graduates were offered jobs by one of the founders companies, or through their contacts in the industry. The schools 1st batch of graduates, all 11 of them, were hired by SRI.And through GHP, more qualified STI graduates found themselves working in their field of touch on straight out of school. No one among the four founders imagined that the Systems Technology Institute would become a college, or would grow to waste over degree centigrade schools crossways the country. But it did, all because of its unique value proposition, the synergism between the founders and their personnel, and the managements faithfulness to quality. in the first place the 1990s ended, STI also recognized the younger contemporariess need to superior IT-enabled education.It was during this time that STI parachuteed to think into basic and secondary education. With its vast experience in managing tertiary level campuses, STI understood the responsibility of providing the same quality of learning tools and experiences to preparatory, elementary, and high school students. The final result was the launch of the STI Basic Education and STI High teach. The STI Colleges provide associate, baccalaureate, and masteral programs in the fields of entropyrmation and Communications Technology (ICT), Engineering, Business and vigilance, Hospitality and Tourism Management, Education, and Healthcare.These programs are punctually accredited by the Commission on high Education (CHED) and the T echnical Education and Skills Development assurance (TESDA). TESDA programs under the Colleges can also be ladderized with exit points that equip graduates with TESDA Certifications and the option to continue further studies in programs accredited by CHED. STI Vision We envision a technologically empowered society whose development and growth is driven by a knowledge-based workforce. STI Mission To be the leader in ICT-enabled human resource development through innovative learning and career plan methodologies.STI Values * Respect * Excellence * Malasakit * Meritocracy * Teamwork * Entrepreneurship * Service The side by side(p) individuals are those who have control and influence in the finding making activities of STI College Angeles (SYLLABUS). Mr. Condrado M. Dayrit SYLLABUS, Inc. President Ms. Mary Ann CanlasFinance Manager Ms. Rowena T. SelomSchool Administrator Angeles branch Ms. Avelina A. PenaAcademic Head Angeles branch Ms. Eleanor PinedaMarketing Officer Angeles bra nch Mr. Leo AdaptanteChannel Manager for North and cardinal Luzon direct employer STI Headquarters (oversees the operation and sustainability f STI Colleges franchise) C. sedulousness BACKGROUND STI College Angeles has been vivacious in Balibago, Angeles City for 25 years, pursuing its commitment in delivering quality profit to all students who aspire to become professionals with its affordable schooling fees. It occupies the 2nd to 5th floor of Agsons Bldg. in Balibago, accompanied with two (2) computer laboratories, one (1) kitchen laboratory, one (1) bar set-up laboratory, one (1) hotel room, one (1) electronics room, one (1) subroutine library and eight (8) classrooms for lecture setup. Class hour is within 700am to 600 pm.STI College Angeles offers two-year courses (under the supervision of TESDA) that have ladderized program, four-year courses (under the supervision of CHED), and special courses such as song Center reading, Effective Keyboarding Training, and Personal ity Development Trainings. STI serve students from the 33 barangays of Angeles, Mabalacat, Dau, Porac, and Tarlac. Within the neighbourhood of Angeles, it tries to thread enrollees from the existing 46 Secondary Schools especially fourth year students. COURSES OFFERED by STI College Angeles Four grade Courses Two Year Special Courses B. S electronic computer Science (BSCS) familiar spirit in computing machine Technology (ACT) B. S Information Technology (BSIT) Associate in Hotel and eating place go (HRS) B. S Office Administration (BSOAd) authentication in reckoner Electronics Technology (CCEP) B. S Business Management (BSBM) Certificate in Call Center Training B. S Hotel and eating place Management (BSHRM) Certificate in Effective Keyboarding Training B. S Tourism (BSTM) Certificate in Personality Development Training Its CompetitorsAngeles City has more than 60 schools (from primary, secondary, tertiary, and graduate schools) within its c ircle, and about 17 out of the 60 offers college courses. True enough, STI College Angeles is life story in a school saturated purlieu and competition is getting stiffer each school year. beneath is the matrix of all the competitors of STI College Angeles. (Source Marketing annoyance created by Mr. Mark Lagman, calculator Laboratory Coordinator of STI College Angeles) College/University Distance fromSTI Courses Offered breeding Fee(Per Semester) Estimated Population(as of S.Y 11-12) Angeles University Foundation 3 Km MedicineNursingLawHRM computing machine ScienceInformation Tech. Bus. ManagementEducationCriminologyPsychology 26,000 to 45,000 9,000 Holy Angel University 4. 5 Km AccountingNursingEngineeringComp. ScienceInformation Tech. Bus. Management EducationHRMCriminologyPsychology 27,000 to 40,000 12,000 Re human beings primal Colleges 4 Km EducationNursingHRMManagementAccountingEngineeringComp. ScienceInformation Tech. Comp. SecretarialComp. Technician 21,000 to 28, 000 2,000 Systems Plus College Foundation 1 Km BS computer ScienceBS Info.Technology BS Bus. AdministrationBS Comp EngineeringBS ECEBS HRMBS in TourismBS Nursing 26,000 to 45,000 4,000 Systems Plus Computer College 4 Km 2yr Computer Science with Photoshop2-yr Info Technician with AutoCADD 2yr Comp Technology2yr Computer Secretarial2 yr HRSCaregiver2-yr Comp Engineering Major in Networking Technology 15,000 to 18,000 700 Mega Computer College 4 Km 2yr Comp Science2yr Comp EngineeringIntegrated Programming1-year Computer Technician2yr Comp Technology 15,700 to 17,000 250 AMA Computer College Angeles City 4. Km BS Bus AdministrationBS Info TechnologyBS Computer ScienceBS Comp EngineeringBS Electronics Communications Engineering 19,000 to 23,000 400 AMA Computer Learning Center Angeles City 4. 5 Km Comp. Based AccountingOffice Information ManagementComputer Systems Design ProgrammingInternet TechnologyComputer Systems Networking Technology2-year Hotel Restaurant Management 13,000 to 18,000 400 AMA Computer Learning Center Dau, Mabalacat 3 Km Computer Systems Design ProgrammingOffice Information ManagementComputer Systems NetworkingTechnology2-year Hotel Restaurant Management 13,000 to 18,000 400 Integrated Computer School Foundation 3 Km BS in Infromation TechnologyComputer Science2yr Computer ProgrammingComp. SecretarialComp. Engineering in Hardware Technology1-year Computer Technician 14,000 to 17,000 200 Montessori ProfessionalCollege 3. 5 Km Nursing ScienceComputer ScienceOffice SecretarialComputer AccountancyBusiness ManagementHotel and Restaurant Management 8,000 to 10,000 150 AIE College or Asian Institute of E-Commerce 3 Km 2yr Info.Technology 2yr Business Information Management2yr Computer Technology2yr HRS 10,000 to 12,000 250 Asian Institute for Computer Studies 2 Km BS Comp. Science 2yr Comp. Science2yr Comp. Secretarial2yr Comp. Technician2yr Hospitality Restaurant go 9,300 to 14,000 450 Asian Institute of Science and Technolog y 2 Km 2yr Comp. Science2yr Business Information2yr Comp. Technician2yr Hospitality Restaurant serve 7,600 to 12,000 350 Clark International College of Technology 2 Km 2-yr Comp.Programming2-Yr Comp. Secretarial2-Yr Comp. Technology2-Yr node Relations Management2-Yr Consumer Electronics2-Yr HRS 14,000 to 17,000 400 Jose C. Feliciano College 2. 5Km BS Business ManagementBS Tourism2yr Computer Technician2yr Electronics TechnicianMarine EngineeringSea Farer CourseMidwifery Nursing Aide 16,000 to 22,000 1,200 Comparative summary on Tuition Fees Marketing Strategies Activities STI College Angeles conform to the policy and set laws of STI Head Quarters located in planetary City Taguig, Philippines.From the management to the academic concerns all of which need to be addressed to STI-HQ. Marketing techniques and activities were also product of STI-HQ. From billboards, to flyers, to CDs, sponsorships, career orientations, competitions, and scholarships month were all advised at th e Head Quarters. This is to maintain the centralization of franchised branch of STI. abutting page shows the Marketing Calendar and the Advertising and furtherance Expenses of STI College Angeles for S. Y 2012-2013. INQUIRY VS. NEW STUDENTSA. Y 2009-2011 enrolment SUMMARY A. Y 2006-2011 (All Graphs Source Marketing Concern created by Mr. Mark Lagman, Computer Laboratory Coordinator of STI College Angeles) STI College Angeles TOWS Analysis **THREATS** **WEAKNESSES** 1. Stiff competition with other colleges and universities. 2. Unstable economic condition in the Philippines that might affect parents decision in sending their children into college. 3. K+12 form _or_ system of government ratify by the Philippines Department of Education which started S. Y 2012. 1.School facade and location not plain to the public. 2. need spacious surrounding and minimal number of rooms 2 laboratories not enough to accommodate large classes. 3. Incomplete and obsolete facilities (for IT laborator ies, Kitchen laboratory, and Library) 4. High-turnover rate of faculty members. **OPPORTUNITIES** **STRENGTHS** 1. The change magnitude demand of High School students to finish knight bachelor / associate courses. Continuous demand for ICT and other masterful professionals. 2. Educational institutions will not become obsolete. 3.There are about 40 + Secondary Schools in Angeles City alone. Not to mention nearby places like Dau, Mabalacat, and Porac. There will always be new market to encourage every school year. 4. Can puff working people who wishes to continue take aim to enroll at STI. 1. Job Placement Assistance (E2E role to Enrollment) Program. 2. One of the reputable college institution in-terms of IT in the Philippines. 3. bendable schedule can be given to an employee who wishes to study while working. 4. Well equipped faculty members and staff. . jural consent and requirements of CHED and TESDA properly organized. D. ALTERNATIVES July 20, 2012 130 P. M (STI Colleg e San Fernando Conference Room) Condrado (SYLLABUS, President) Its nice to finally meet you personally Eleanor, welcome to SYLLABUS. Eleanor (STI Angeles, Marketing Officer) Its my entertainment to meet you Mr. President. Thank you for the warm welcome that I have been receiving from all of you. Mary Ann (SYLLABUS, Finance Manager) Since everyone is colonized already, I think we can now start Mr. President.The main agenda we have for todays meeting is the issues being face by STI College Angeles in failing to achieve the projected number of new student every school year. Condrado (President) Okay, that is clear with me. How can we address such dilemma then? Rowena (STI Angeles, Administrator) I believe that we must continue investing in improving our facilities and equipment. If students have good equipment to use in their studies and can see nice facilities within our vicinity they will be spreading news on how good it is to be part of STI and will be encouraged to enroll.In addi tion, we must do additional driveway in promoting our school by doing double feat in our promotion and advertising activities for 2012. Visit more schools sponsor seminars, events, and competitions make STI existence visible to the public by displaying multiple STI banners, billboards, and flyers indicating the courses we offer and the location for them to click us. Condrado (President) Isnt that we have been doing the same things before? Avelina (STI Angeles, Academic Head) That is true Mr.President, however I believe that Rowenas suggestion is only one of the strategies that we can do to achieve our projected number of students. Yes we can correct our current facilities and equipment within the school and it can attract more students but additional students require additional space. As of the moment, our location can accommodate less than 500 students and we still experience minor problems in terms of room assignment and space. If our objective is to increase students and to meet our projected number of enrollees, we must start in preparing a better building first.A new building with larger and spacious structure, plus a visible facade will be an utile marketing strategy. Condrado (President) Hmm our place is really not visible to the public. Mary Ann (Finance Manager) Your device is for STI Angeles to locate into a new building, larger than what we rent now a building with a visible facade for it to be more obvious to the public. The intention is good, but we must go steady the financial status of STI Angeles before we can decide on that. Condrado (President) Can we now hear your proposal Eleanor? Eleanor (STI Angeles, Marketing Officer) Yes Mr.President, as I have listened cautiously and as a result of my observation with the preliminary years of STI Angeles the problem that we wanted to conquer is to get the target number of students. The solution that I would like to propose is Internal Marketing with STI Students. In every 1 student he/she sho uld migrate 4 students (transferee or new student then the student will be given a endue of knowledge of 50% scholarship in knowledge fee. And in every 6 students enrolled by 1 student, he/she will be given 100% scholarship plus a uniform and any STI kit.The way I came with the computation is shown in the cover song 50% donation of Knowledge (GOK) 100% Gift of Knowledge (GOK) 1 student = 20,000 (estimated payment, 50% GOK)4 student = 80,000 (enrolled)_________________________________________Total 60,000 10,000 (miscellaneous fee and OSF)__________________________________________ 70,000 (School) 1 student = 20,000 (estimated payment, 100% GOK)6 student = 120,000 (enrolled)___________________________________________Total 100,000 5,000 (Miscellaneous fee and OSF)___________________________________________ 105,000 (School)Other resolution is to have rental fee for any available rooms that we have Example a. Kitchen laboratory (700-900 pm) class for any tutorial culinary (others). b . Computer laboratory (700-900 pm) class for any tutorial in computers (others). c. Marketing strategy with the help of any organizations like SM Supermalls in SM City Clark. d. Sponsoring activities of any high school (example held a competition within their school or tabulations with their school or having seminars) e. Talk to different school principals and have communications like school open house (some of the principals need an exposure). . Posting out STI College Angeles through the use of streamers. Condrado (President) I love the zest of ideas that are attack from everyones mind. Give me an action plan and a feasibility study on all your suggestions, present it to me next month. Lets call it a day *end* Gratitude to the following people who provided me the discipline and data to complete my term paper. Mrs. Rowena T. Selom, Administrator of STI College Angeles. Mr. Mark P. Lagman,Computer Laboratory Coordinator of STI College Angeles.